Today, corporations are being challenged to deliver growth by a variety of factors that are creating a widening gap in their ability to connect with and influence customers. While most organizations claim to be focused on their customers, in reality they lack coherent and executable customer-centric strategies. Digital Cement, a division of Pitney Bowes, believes that marketing innovation starts from a customer-in, rather than product-out, perspective.
Category:
White Paper
Topic(s):
Marketing Strategy and Tactics